A brand is more than some people think, but simpler than a lot of people think, all at the same time. It’s way more than a logo, but boils down to a promise you make to your patients. Problem is, so many practices think it’s more and miss the simplicity.
Ashley Gay is the founder of Digital Ash Agency, a boutique healthcare branding firm that helps physicians launch and grow independent practices. With 25 years in branding and design, she built her husband’s oculofacial plastic surgery practice under an 18-month noncompete — hitting $1 million in billables and 261 referring physicians in year one. She now works exclusively with MDs and DOs, building brands, websites, and patient acquisition systems for practices that want to stay independent.
In this episode Carl White and Ashley Gay discuss:
- Why brand is so misunderstood amongst practice owners
- What state she finds brands in when she first works with clients
- What really goes into a brand and what does not
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Connect with Ashley Gay
@md.brand.pro on Insta and TikTok
Connect with Carl White
Website: http://www.marketvisorygroup.com
Email: whitec@marketvisorygroup.com
Facebook: https://www.facebook.com/marketvisorygroup
YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig