There’s a joke in marketing that was said a painfully long time ago yet still vexes people today, and it’s this: I know half of my marketing is working, I just don’t know which half. It doesn’t have to be that way. Marketing strategies can be tested for their effectiveness, and my guest today will share her insights on how she does it.
Dr. Heather Levites is a Board-Certified Plastic Surgeon with a special interest in advanced cosmetic surgery. She earned her undergraduate degree at MIT after attending an arts high school in New York City. She earned her MD from the State University of New York at Stony Brook, and completed her plastic surgery training at Duke University. She went on to complete an additional fellowship year of specialized training in aesthetic surgery in Charlotte. Dr. Levites opened the doors to her own practice, LevityLifts, in August 2025. Additionally, Dr. Levites is Clinical Faculty at Duke University.
In this episode Carl White and Dr. Heather Levites discuss:
- The core parts of her own marketing plan to grow her practice
- Her own journey to test those core parts well and what she learned
- Her advice to practice owners struggling with marketing effectiveness
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Connect with Dr. Heather Levites
https://www.instagram.com/levitylifts
https://www.facebook.com/LevityLifts
https://www.tiktok.com/@levitylifts?_r=1&_t=ZP-92sdlKmD62o
Connect with Carl White
Website: http://www.marketvisorygroup.com
Email: whitec@marketvisorygroup.com
Facebook: https://www.facebook.com/marketvisorygroup
YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig