Dave Kading, OD, FAAO, FCLSA has been recognized as one of the top 50 optometry influencers of all time, as one of the top 250 innovators, and listed as one of the top 10 best practice in eyecare. His three practices in the Seattle focuses on Dry Eye, Specialty Lenses and Myopia Management. He Co-Owns Optometric Insights which is changing the way students and doctors perceive practice.  He performs research as part of the post-graduate Residency program that he hosts in Seattle.  He lectures internationally and has written thousands of papers and articles.  Dr. Kading’s teaching style brings about innovation and simplified perspectives to longstanding conditions.  His podcasts: The OI Show and The Myopia Podcasts are released weekly and downloaded by practitioners worldwide.  Dr. Kading sits on several boards of both medical and charity organizations.  Most of all, Dr. Kading loves spending time with his three daughters and optometrist wife, Kristi Kading, OD, FAAO, FCOVD. 


In this episode Carl White and David Kading discuss:


To have more of the patients you want, you have to:

  1. Define those patients types (example: more specialty patients and fewer primary care patients)
  2. Market to those patient types – speak to them!
  3. Do your marketing consistently over time


Want to be a guest on PracticeCare?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s where you can get the process started:https://marketvisorygroup.com/practicecare-podcast/


Affiliate Promotion

We’re fans of Constant Contact for email campaigns, newsletters, and emails. We use it with our clients. What we like:


  • Very easy to use
  • Very flexible
  • Easy to find support
  • HIPAA compliant


Get 30% off for the 1st 3 months if you sign up using our partner link. We do receive a commission when you use our link. Constant Contact offers additional prepayment discounts you can choose: 10% off per month for your first 6 months, or 15% off for the year. If you prepay, your discount stacks on top of the 30% discount for the 1st 3 months.


This Episode is Sponsored by Chris Clepp

This episode is sponsored by The Strategic Financial Group’s Chris Clepp. Chris has 21 years of experience in wealth advisement, and today specializes in helping business owners under 55 deal with life’s challenges. With Chris you’ll create a plan that builds overall financial health, conceives of an exit plan later in life, and even makes work optional if that’s what you want. To have an introductory call with Chris and see if there’s a match, call Chris at 773-368-2324. Chris’ contact info will also be in the show notes to this episode. 


To hear Chris’ PracticeCare episode, go here.


Chris Clepp’s Contact Information:







Connect with David Kading

Instagram: @specialtyeye, @optometricinsights, @davekading 


Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  whitec@marketvisorygroup.com

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg