MarketVisory Group works with independent medical and specialty care practices that want steady, appropriate growth — without hype, shortcuts, or pressure to sell out.
We’re based in Chicagoland and work with practices throughout the Chicago metro area and nationwide.
Who We Work With
Our clients are established, independently owned practices that understand growth in healthcare is different from growth in other industries.
They include physician-owned medical practices, and therapy and care practices such as speech and occupational therapy, physical therapy, counseling, and the like. We work with both single doctor practices and multi-location groups.
What our clients have in common is not specialty or size — it’s a desire for clarity, realism, honesty, transparency, and long-term thinking.
We do not work with startups, venture-backed rollups, or practices looking for short-term marketing tactics.
How We Think About Practice Growth
Practices grow in different ways. Some depend more on patients finding them directly. Others depend more on professional referral relationships.
Our work starts with understanding how your practice actually gets patients, then applying the right ongoing system to support that reality.
That’s why we don’t sell individual tactics. We design and manage systems that work over time and scale appropriately as competition and complexity change.
Our Role
Our role is not to sell the biggest program possible. It’s to recommend the level of support that actually fits, explain tradeoffs clearly, avoid unnecessary complexity, and design work that can be sustained
Sometimes that means growth-focused work. Sometimes it means foundational support. Sometimes it means doing less, not more. We’re comfortable saying all three.
What Guides Our Work
We don’t promise miracles or shortcuts. Our work is guided by a simple principle: independent practices deserve marketing that respects how healthcare actually works.
That means steady progress over time, systems instead of campaigns, and honesty over hype
Our goal is to help practices grow while staying independent — on their own terms.
About Carl White
Carl White is the Founder of MarketVisory Group. Carl has over 25 years of experience doing marketing in healthcare, ranging from the Fortune 500 companies to private practices to his family’s independent pharmacy when he was growing up. He devotes time to staying up to date on the business side of private practice through membership in the National Society of Certified Healthcare Business Consultants (NSCHBC), the needs and challenges of private practice owners through membership in Independent Physicians and Providers of Illinois (IPPI), and marketing as a member of, and a certified consultant of, Duct Tape Marketing.
Carl is a sought after expert on a range of healthcare marketing topics. He's presented to audiences ranging from 5 up to 200+ that include small practice owners, practice managers and staff, and corporate C-Suite executives. He's guested on a number of podcasts devoted to the business side of healthcare. He's also published in Medical Economics.
Carl gives back to the community on a regular basis. He hosts PracticeCare®, a podcast devoted to the business side of private practice. Carl volunteers as a SCORE mentor.
