We Specialize In Healthcare Marketing
Over 90% of our client base is healthcare. Independently owned healthcare businesses and practices are the only ones we want more of. There’s a lot about healthcare that’s different from other industries – the patient’s mindset, clinical terminology, how treatments work, how treatments differ from each other, regulations, compliance, insurance pressures, and so on. We spend all day doing healthcare marketing. We get it.
We’re Experienced Healthcare Marketing
Our founder, Carl White, has been in the healthcare marketing world for most of his working life. Before starting MarketVisory Group, he worked for five years at Hollister (NOT the clothing company!). Carl led Hollister’s global Continence Care business and their digital marketing efforts. Before Hollister, Carl worked at Baxter for a decade, also in marketing. Carl grew up working in his family’s pharmacy. He's a member of the National Association of Certified Healthcare Business Consultants. You could say healthcare is in his blood.
We’re Hands Off For You
We’ll handle the marketing. You treat patients and run the practice. You can get as much or as little involved as you want.
Our Pricing is Transparent
Every client is quoted a system of services with a fixed monthly fee. No surprises or hidden costs. If we see a need for even $0.01 of additional spend we clear it with you first.
Our Clients Are Happy
Our clients work with us over the long term, 6 months or a year. Almost every client who could renew services when their term comes up choose to do so. Most are doing that multiple times. Our client reviews back it up.
We Install A Proven Healthcare Marketing System
We’ve partnered with Duct Tape Marketing, who have developed a marketing system proven to deliver results for small – mid size businesses, including many healthcare practices. Over its 20+ years since launch the leadership continues to improve its model of systematic, practical marketing at prices independent practice owners can afford. Our Founder, Carl White, is a certified consultant with Duct Tape Marketing. To learn more benefits of hiring a Duct Tape Marketing Certified Consultant, click here.
We’re HIPAA Compliant
We are fully compliant with the HIPAA Standards for Privacy, Electronic Transactions and Security (including the HITECH Act and the Omnibus Rule of 2013). We have implemented policies, processes, and procedures designed to ensure compliance with Federal security laws, regulations, and rules, and we monitor ongoing compliance efforts and maintain various reporting mechanisms that are required by law or requested by our clients. We recognize that it is a key responsibility for our business and will continue to provide all of our various programs and services in accordance with the relevant requirements of all federal laws and regulations, including, as applicable, HIPAA. This Healthcare Marketing Rx video goes into more detail about how you know if you have a HIPAA compliant relationship with your marketing agency.
In February 2021 Carl White with MarketVisory Group guested on the Healthlaw Hotspot podcast to talk about how HIPAA and marketing can overlap.