Paid pay per click advertising (PPC) pairs well with SEO. Compared to SEO, paid advertising will get you to page 1 of search faster and keep you there as long as you keep paying for it.
Healthcare PPC Complements SEO
Healthcare PPC has a few benefits that help SEO.
Get to the top of page 1 faster. SEO can take 3 - 6 months to climb in search results when done well. With paid advertising you can be at the top of page 1 in a month or so. Once you’re there you can stay there as long as your click budget is enough. Once your organic search results also reach page 1, you’ll really have page 1 covered.
You can reach a bigger geography. Local healthcare practices draw new patients from a geography around their office. In local SEO search, Google limits search results to the same city or zipcode where your office is. If some of your target geography is different zip codes you’ll have a harder time ranking highly in those zip codes. Healthcare PPC doesn't have that limitation. You can target any zip codes you want. When local SEO and paid advertising are put together you can cover all the geography you need.
Healthcare PPC With Us
When we work with clients on healthcare online advertising, we refer the work to a strategic partner of ours. They are certified by Google at the premier level, and paid advertising on Google is all they do. Doing that kind of work means you should be a specialist in it. There are so many ins and outs to doing the work well. When we work together on a client we make sure we coordinate efforts so that our client wins in organic and paid search.