Curran Otis owns Tranquil Waters Counseling, which focuses on helping individuals overcome trauma, PTSD, anxiety, and depression. Tranquil Waters is based in Arlington, WA (the lesser-known Arlington of the US). Curran has always dreamed of owning his own business and jumped in fresh out of Graduate School in 2018. Today Curran acknowledges that he wears many hats in addition to owner including marketing, sales, and clinic director. He’s married with a 3 year old and just turning 37.
In this episode Carl White and Curran Otis discuss:
- Your differentiation has to be authentic both to you and to your services (it’s the steak not the sizzle)
- Get your differentiation down to a short sentence or even 1 word
- Keep working on how to articulate your differentiation to make it simpler to understand
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Connect with Curran Otis
LinkedIn: @curranotis
Instagram: @tranquilwatersllc
Connect with Carl White
Website: http://www.marketvisorygroup.com
Email: whitec@marketvisorygroup.com
Facebook: https://www.facebook.com/marketvisorygroup
YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig
LinkedIn: http://www.linkedin.com/in/healthcaremktg