Helping Private Practices Stay Private

Over 90% of our clients are in healthcare. We only target healthcare practices as clients. We think of healthcare broadly - primary care, specialty care, oral health, eye health, mental health, holistic health, and anything else.

The phones ring, contact us forms are sent in, website traffic grows, keyword rankings climb, more patients leave reviews, blogs rank, social exposure grows, and on and on. We run our healthcare marketing system religiously every month because that’s what it takes to get results and keep them over time.

We are Duct Tape Marketing Certified. Duct Tape Marketing has taken tried and true principles of strategic and tactical marketing and packaged it up for use with small and mid-sized businesses, including healthcare practices.  As a Duct Tape Marketing certified agency, we get a deep library of tools, continuing education, and a community of over 100 other certified consultants to work with. We can do just about anything for our clients with Duct Tape Marketing at our side.

We don’t decide on services before talking to you. Our only concern is that the services we put into your marketing system will hit the goals we agree on.

Just about every client who could renew services with us has chosen to do so. We’re not perfect, and some circumstances change, but we're proud of the growing number of great client reviews we have!

Our principal, Carl White, has over 20 years of experience doing healthcare marketing. He grew up working in his family’s pharmacy and home DME business. You could say that healthcare marketing is in his blood.

Marketing and HIPAA can intersect. Even a patient’s email address or cell phone number, when paired with their name, counts as protected health information (PHI). If you share any of that PHI with an outside marketing agency, you must have a HIPAA compliant relationship. We set up HIPAA compliant relationships with every client. Wondering if your marketing is HIPAA compliant? Take our free HIPAA marketing assessment to get insights.

You want to do the doctor stuff. You want your staff doing their stuff. We’ll handle the marketing so it’s off your plate. We’ll do it as leaders so it’s off your mind. Leaders know what to do and when to call you. When we need a decision from you, we present you options so you can make an informed choice. We’ll never ask you what we should do.

We want you to stay with us because you like the results and you like working with us. While we will ask for an extended agreement (say, 6 or 12 months), we also have a 30 day out clause. That clause always wins. If you’re not happy, just give us 30 days’ notice.

Each client’s marketing system is a set package of services for a fixed monthly fee. No surprises! Any change to your marketing system is approved by you. Even 1 penny of additional cost is approved by you first.