North Shore Associates in Gynecology & Obstetrics (NSAGO) is an OBGYN practice in the metro Chicago area. The practice has 5 OBGYNs and 7 nurse midwives in 2 office locations. The practice is affiliated with a local hospital where they do all of their deliveries. In 2015 the practice moved their office from a popular medical office building next to the hospital to the next town over. Prior to relocating, NSAGO’s marketing focused on referrals :from patients, the hospital, and other providers.
Once NSAGO moved the owners decided to ramp up their marketing to make sure that prospective patients clearly knew that NSAGO is still in practice and still experts in women’s reproductive health, where they’re located, they’re taking new patients, and delivering in the same hospital. NSAGO developed a brand identity, a website, and a Facebook page. NSAGO engaged with us in early 2018 to build out and grow their marketing and remained a client until the practice was sold in 2022.
Results
8:1
For every $1 they spent on marketing they got $8 back via new patients who found them online.
Value to Clients
Keyword Search Visibility
Search volume on Google doubled by the end of 2018 and tripled into 2022.
Number of Patient Reviews
67 in 2021 vs. 17 at start of engagement Feb 2018
Website Visitors
Average 2,100 visitors/month in 2021 vs. average 700/month 2018
Followers: 565 July 2021 vs. 314 Feb 2018
Blogs
Over 60 blogs published.
Collaboration
Monthly meeting to review results and work through issues and priorities.
Testimonials
Laura Saleh
11 reviews • 0 photos
October 10, 2018
I have been working with Carl for a little over 6 months. His expertise has helped our onlinepresence immensely! We are now seeing the results with patients acknowledging finding uson Google searches or via our website. I couldn't be more pleased!