When someone is used to paying a certain price for something, and then they see a higher price, a common reaction is to object. Being out-of-network is a form of a higher price when compared to in network. The key is how you position an out-of-network practice to patients. My guest today has done this successfully numerous times and will give us her insights.
Kristin Mallon, CNM, MS, RNC-OB, is the CEO and co-founder of FemGevity Health a science-based practice for menopause. She is also a board-certified nurse midwife, menopause, and feminine longevity expert, breast health expert, and a published author. She graduated from the University of California, Berkeley and attended Johns Hopkins in Baltimore, MD. After completing her Master’s degree at New York University (NYU), she began practicing as a board-certified nurse midwife in private practice in Brooklyn, NY. As a natural Californian, Kristin loves surf, snow, and hanging with her family in northern New Jersey.
In this episode Carl White and Kristin Mallon discuss:
- What positioning means
- Tips for positioning an out-of-network practice to patients
- Objections, from patients and providers, and how to overcome them
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Connect with Kristin Mallon
https://www.instagram.com/femgevity/
https://www.facebook.com/FemGevity/
https://www.linkedin.com/in/kristin-mallon/
Connect with Carl White
Website:Â http://www.marketvisorygroup.com
Email:Â whitec@marketvisorygroup.com
Facebook:Â https://www.facebook.com/marketvisorygroup
YouTube:Â https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig
LinkedIn:Â http://www.linkedin.com/in/healthcaremktg